Hi! I'm

Alexandra

If you’re here, chances are you’re a new or early-career Product Manager (or hoping to become one) and you feel like you’re:

- Wading through too many frameworks and bits of advice that don’t match your real job.
- Unsure what actually matters day-to-day in product management.
-Trying to balance discovery, delivery, and stakeholders without feeling burned out.

I get it. I’ve been there too. And sometimes still am.

My Experience

I’ve worked in startups, enterprise, SaaS, B2B, taking products from ideas to launch. I know what it’s like to get advice that sounds smart but doesn’t work in practice. Over the years, I’ve learned what actually works — and what’s not worth my time. That’s what I share here with you: lessons I’ve learned from doing the work, so you can focus on what really matters.

What You’ll Find Here
Scrum District is here to give you practical, real-world product management help I wish I had when I started.

Here, you’ll get:
- Step-by-step guides on product discovery, roadmapping, MVPs, and go-to-market.
- Clear, to-the-point advice that works in the real world.
- Templates and resources you can start using today.
- Tips on using AI in product management without losing focus on the basics.

My goal is simple: help you feel confident and make progress fast.

Starting in product management can be overwhelming, but you don’t have to figure it all out alone.

A Little More About Me

When I’m not working on Scrum District, you can usually find me curled up with a good book — especially spy novels and murder mysteries.

I also love exploring new places on foot. Whenever I visit a town, I’ll happily spend hours just walking around, finding quiet streets, small shops, and tucked-away cafés.

Thanks for stopping by — I’m glad you’re here.

Alexandra - Founder of Scrum District