Agile Leadership: Project Manager vs. Scrum Master

The project manager and the scrum master have significant roles in project management. Even though these positions may appear similar, they have distinct characteristics...

Boosting ROI with Strategic Product Management Prioritization Techniques

Are you looking for guidance on how to prioritize your product management efforts and get the most value out of your investments? You've come...

Beating the Competition: How to Leverage Product Competitor Research for Your Product Success 

To succeed in today's business world, where the competition is strong and things move fast, it's important to find new and effective ways to...

User Adoption: How to Get More People to Use Your Product?

It's important to consider what really drives users to adopt a product - is it a pretty onboarding process, a new feature, solving their...

Building an Effective Market Segmentation Strategy: Key Steps to Success 

Did you know that market segmentation can help drive the success of your product? By dividing your target market into distinct groups based on...

A/B Testing Explained: Your Guide With Practical Examples 

In the fast-paced world of digital success, it's not a question of whether to A/B test but how to make the most of it.   Businesses...

Agile Prototyping: Making Software Dreams Come True or Just Child’s Play? 

Have you ever felt that creating software is like putting together a puzzle while wearing a blindfold? If the answer is “YES”, don’t worry!...

Problem Framing: A Comprehensive Guide to Solving Users’ Problems 

When you're developing products, it can be hard to succeed, even if you've got a great team, cool ideas, and a lot of energy....

5 Steps To Create Your Perfect User Persona 

User personas are detailed descriptions of the ideal customers that a product or service aims to attract. They are valuable because they help you...

Optimizing Product Discovery: A 5-Step Guide to Effective User Interviews

User interviews in software development are a powerful tool for product developers and designers. They allow us to gain valuable insights directly from the...

Introduction To Product Discovery (The 4 Phases of Product Discovery) 

Product discovery is the foundation of successful product development. It’s not easy to have a product that meets customers' needs and stay competitive in...

What Is an Agile Product Roadmap? (And How I Build One) 

Do you ever feel like your product team is working hard but not getting anywhere? Are you struggling to communicate the product strategy to...

How To Build An MVP?

Companies can spend a significant amount of time and resources building a fully featured product, only to find out later that it doesn’t meet...

From Product Discovery To MVP In 6 Steps 

Product discovery is a key step in the product development process that you should not overlook. It will help you and your team avoid...

Product Strategy: An Easy Guide For Beginners

The product strategy is a detailed plan that helps you reach the long-term goals that build towards the product vision.    How do product vision and...

How To Set And Measure Product Goals

Setting product goals is essential for your product’s success. But the work does not end here. To ensure you attain your goals, you also...

Product Vision – 5 Steps To An Impactful Vision Statement 

The product vision is an aspiration describing the future state of a product that a company wants to achieve. It's a bridge between the...

From Product Initiative To Product Release: How To Make It Happen

At a first glance, getting from product initiative to product release may look complicated. I often asked myself “When is the right time to...

Adapt And Remove Stories From The Current Sprint: Why & How

Do you find it difficult to decide whether you should remove stories from your sprint? Maybe you’re worried about how your team might react....

Can You Make Changes To A User Story During The Sprint

Agile welcomes changes, even when they happen late in development. The critical part is having a good understanding of the value it brings and...

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