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Product Management

Balancing Responsibilities: Product Managers and UX Designers 

Product managers (often referred to as Product Owners) and UX designers have unique skills and perspectives that help them create user-focused products.    However, misunderstandings and conflicts can appear when their responsibilities overlap.    As a result, their collaboration is negatively impacted, making...

Boosting ROI with Strategic Product Management Prioritization Techniques

Are you looking for guidance on how to prioritize your product management efforts and get the most value out of your investments? You've come to the right place! This article focuses on strategic techniques for product management prioritization that...

Beating the Competition: How to Leverage Product Competitor Research for Your Product Success 

To succeed in today's business world, where the competition is strong and things move fast, it's important to find new and effective ways to make your business stand out from others. But how do you ensure that your product is...

User Adoption: How to Get More People to Use Your Product?

It's important to consider what really drives users to adopt a product - is it a pretty onboarding process, a new feature, solving their problems?   The best way to determine this is to go out and check what people struggle...

Building an Effective Market Segmentation Strategy: Key Steps to Success 

Did you know that market segmentation can help drive the success of your product? By dividing your target market into distinct groups based on their needs and preferences, you can create customized products and marketing efforts to meet the...

A/B Testing Explained: Your Guide With Practical Examples 

In the fast-paced world of digital success, it's not a question of whether to A/B test but how to make the most of it.   Businesses are constantly seeking ways to connect better with their audience, and A/B testing provides both...

Agile Prototyping: Making Software Dreams Come True or Just Child’s Play? 

Have you ever felt that creating software is like putting together a puzzle while wearing a blindfold? If the answer is “YES”, don’t worry! Agile Prototyping can make software development more enjoyable by incorporating creativity and teamwork into the...

Problem Framing: A Comprehensive Guide to Solving Users’ Problems 

When you're developing products, it can be hard to succeed, even if you've got a great team, cool ideas, and a lot of energy. You might not get anywhere without a clear understanding of the problem you're trying to...

5 Steps To Create Your Perfect User Persona 

User personas are detailed descriptions of the ideal customers that a product or service aims to attract. They are valuable because they help you gain a deeper understanding of your audience.  To create the profiles of your customers, you collect...

Optimizing Product Discovery: A 5-Step Guide to Effective User Interviews

User interviews in software development are a powerful tool for product developers and designers. They allow us to gain valuable insights directly from the people who use our products, helping us understand their needs, frustrations, and desires. However, conducting user...

Introduction To Product Discovery (The 4 Phases of Product Discovery) 

Product discovery is the foundation of successful product development. It’s not easy to have a product that meets customers' needs and stay competitive in the market without going through this stage of the product development cycle.  I get very excited...

What Is an Agile Product Roadmap? (And How I Build One) 

Do you ever feel like your product team is working hard but not getting anywhere? Are you struggling to communicate the product strategy to stakeholders? A clear product roadmap can help you align your team’s efforts and achieve your...

How To Build An MVP?

Companies can spend a significant amount of time and resources building a fully featured product, only to find out later that it doesn’t meet customers’ needs, or that there is no need at all for such a product on...

From Product Discovery To MVP In 6 Steps 

Product discovery is a key step in the product development process that you should not overlook. It will help you and your team avoid building a product that no one wants and will allow you to go on the...

Product Strategy: An Easy Guide For Beginners

The product strategy is a detailed plan that helps you reach the long-term goals that build towards the product vision.    How do product vision and product strategy complement each other?   the product vision is the future state of the product that...

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